TV content is viewed differently than content on phones or laptops.
Guests often only look at a screen for a few seconds, usually from several meters away.
Because of this, good hospitality TV content should remain simple, clear and easy to understand immediately.
What Good TV Content Looks Like #
Effective TV content is:
- Easy to read
- Visually clean
- Short and clear
- Designed for distance viewing
Guests should understand the main message within only a few seconds.
Recommended Design Practices #
- Use large readable fonts
- Keep text limited
- Use strong contrast between text and background
- Use high quality professional imagery
- Focus on one message per slide
Clean layouts generally create a more premium and professional guest experience.
Things to Avoid #
- Overcrowded slides
- Tiny unreadable text
- Too many animations
- Excessive information on one screen
- Low quality screenshots
- Clashing colors
Overly busy slides often reduce readability and make important information easier to ignore.
Think Like a Guest #
Guests are usually not sitting directly in front of the TV carefully analyzing every detail of your layout like a design professor in emotional distress.
Most guests:
- Glance at the screen briefly
- View content from distance
- Read only headlines or highlights
- Ignore overly complex slides
Simpler content is usually more effective.
If a slide contains three paragraphs, six logos, two QR codes and a full restaurant menu at once, the TV has officially become a hostage situation.